Custom web development in San Diego
Some businesses need software with a website attached, not a website with a form on it. Customer portals, booking engines, quoting tools, gated content, dashboards, commerce, integrations with the systems you already run on.
That's this tier: designed from scratch, built on a typed backend with a real database, tested where failure would cost you money, and delivered with a staging environment your team can review in before anything reaches customers.
From $2,999+ · 6–12 weeks · Unlimited within the agreed scope
Is custom web development what you need?
Your customers need accounts
Authentication, roles, permissions, member dashboards, gated content, subscription billing — anything where who is logged in changes what they see.
An internal process is being run out of a spreadsheet
It worked until volume caught up with it. We've built exactly this — see the AL Lending case study for a lending book that outgrew Google Sheets.
The site has to talk to other systems
Stripe, HubSpot, Salesforce, Airtable, Shopify, or your own internal API — wired up, error-handled, and tested rather than bolted on with a plugin.
You've been told a builder platform can't do it
Custom logic, real data models, and performance requirements are where no-code tools stop. This tier starts where they stop.
Every custom web development project includes
For businesses where the website is the product, or close to it. Customer portals, booking engines, quoting tools, gated content, commerce, dashboards, third-party integrations — designed from scratch and built on a backend that will hold up as you grow.
- Everything in Full WebsiteThe complete marketing site, plus the product layer on top.
- Bespoke design systemA documented component library — color, type, spacing, states — so the product keeps looking coherent long after launch.
- Custom application featuresAuthentication, dashboards, portals, calculators, booking flows, gated content, subscription billing.
- Third-party integrationsStripe, HubSpot, Salesforce, Airtable, Shopify, or your internal API — wired up and tested.
- Production backendTyped API layer, relational database with migrations, background jobs, and structured logging.
- Automated test coverageUnit and end-to-end tests over the flows that would cost you money if they broke.
- Staging environmentA full preview environment plus per-branch deploy previews for your team to review before anything reaches production.
You walk away with
- Production + staging environments
- Source code, CI pipeline, and infrastructure config
- Design system documentation
- Technical handover session for your team
- 90 days of post-launch bug fixes
Starting at
$2,999+
Typical range Custom quote
- Timeline
- 6–12 weeks
- Scope
- Scoped per project
- Revisions
- Unlimited within the agreed scope
Common add-ons
- Ongoing retainer from $900/month
- Native mobile companion app (scoped separately)
- SOC 2-aligned hardening review
These are founding-client rates. We're a new studio building our portfolio, so the work is priced below what it will be once that portfolio is established — the standard of build is not what's discounted.
From first call to live in 6–12 weeks
The same four stages every project goes through, sized to this tier.
- 01
Technical discovery
1–2 weeks
Data model, user roles, integrations, and the flows that carry money or risk. Output is a written scope and a fixed quote against it.
- 02
Design system and key flows
2–3 weeks
A documented component library plus clickable versions of the flows that matter most, reviewed before the backend is committed to.
- 03
Build with staging
3–8 weeks
Typed API layer, relational database with migrations, background jobs, structured logging, automated tests over the expensive paths. Weekly demos on a full staging environment.
- 04
Launch and technical handover
1 week
Production cutover, monitoring, then a session with your team over the codebase, CI pipeline, and infrastructure. 90 days of bug fixes follow.
When you don't need a custom build
We'd rather point you at the cheaper option now than sell you the wrong one.
You need a professional marketing site, not an application
If nobody logs in and nothing is calculated, a business website at $999 does the job — and we'll say so before you spend more.
See that serviceYou're validating the idea before committing
A $450 landing page is a cheaper way to find out whether people want it, and it doesn't get wasted if they do.
See that serviceRelated services
Landing Page Design
$450A single high-converting page for a launch, campaign, or offer — live in about a week.
Landing Page Design detailsBusiness Website Design
$999A complete multi-page site with the pages, forms, and SEO groundwork a growing business needs.
Business Website Design detailsScope a custom build
Describe what the system has to do and what it has to talk to. You'll get an honest read on feasibility, range, and timeline — including if this is more than you need.
Prefer email? siteandriseweb@gmail.com